If you want to be more effective in the way you communicate with people, you need to tune in to their imaginations.” How do you… Read More »Chapter eight: H-i
‘Just give me the headlines’. Gotcha! is the headline many British people think of when headlines are mentioned. It appeared on the front page of… Read More »Chapter seven: G-h
‘F*** business.’ At least Boris Johnson was clear when he uttered those words last year. More recently he’s been pilloried for his lack of clarity,… Read More »Chapter six: F-g
Eggs over easy. Remembering business trips to the US and staying in hotels where they offered that almost endless list of American ways of having… Read More »Chapter five: E-f
Poetry is a valuable source of emotional support in difficult times.” Do this, don’t do that. Deadlines demand timely headlines. Alliteration and rhyme, the techniques… Read More »Chapter four: D-e
Being unconstrained is in a strange way a different form of constraint…” Coronavirus is right there at the forefront of our thinking, threatening to dominate… Read More »Chapter three: C-d
Before you begin, think about how you are going to grab your reader’s attention.” Before you begin, think about how you are going to grab… Read More »Chapter two: B-c
Any writer knows that it’s not always easy to get started. Sometimes the world seems to be divided into writers and people who want to… Read More »Chapter one: A-b