The power of narrative in Higher Education

Using creative leadership and communication techniques, we help universities and their people align purpose, vision and narrative to realise their ambitions. We understand the risk, excitement, uncertainty and fun that go with professional development that transforms.

We can help your talent to shine. We’ll work with you to build your organisation’s capacity to engage your audiences. To communicate what makes you distinctive; a leader and pathfinder. To make the invisible visible.



What they say about Invisible Grail


“This is something very different from a training course. We’ve shared something of ourselves, gained new insights into our colleagues and thought about how to communicate our new Strategy. It was hard work laced with fun!”

Professor Jane Longmore, Vice-Chancellor
University of Chichester
(Building a senior leadership community, a bespoke programme)



I found the course incredibly useful on many levels, it helped me connect with myself, and understand how I feel about my role and its challenges, and is has allowed me to consider how to re-frame my communications for better outcomes…Many thanks for a fantastically thought provoking experience I’ll never forget

Katrina Savage, Marketing and Campaigns Manager,
Teesside University
(attended Writing your Future)



“The most inspiring course I’ve been to. I’m encouraged to express my voice in my writing with more confidence – and I’m going to stick to it”

Academic and researcher,
(attended Writing for Impact)



Our latest blogs and case studies

A selection of blogs and case studies from some of the brightest writers in higher education.


Writing for different audiences?

Writing for different audiences?

How do you write for different audiences? And how do you do this without losing what makes your writing uniquely yours?
These are questions we’re often asked. Here, Jamie Jauncey considers whether these are the right questions to be asking, and how we as writers can find the middle ground between reaching our reader and staying true to our voice.

Read Writing for different audiences?


Show me why and how you care blog image

Show me why and how you care

Internationalisation for universities is no longer just a question of how many international students you can recruit. The cultural value of working alongside people from across the world goes much deeper. But when you’re thinking about how to really connect with potential students, showing them why and how you care is critical to make a meaningful connection, says Paul Gentle.

Read Show me how and why you care.


How to write emails that students will read | AUA blog

Your students journey with you begins before they even arrive, and it will continue for many more years after they leave. What you say and how you say at every touch point builds this connection between you and them. Yet, when writing to this audience it can be hard to break through the noise.

Here are four tips to help you get your message through and your emails read.

Read How to write emails that students will read.


Case study: Building a senior leadership community

The story of an evolving senior leadership community at the University of Chichester. In 2017 Professor Jane Longmore, Vice-Chancellor, and 30 of her colleagues worked with Invisible Grail to explore how the University could build a community of senior leaders who would create and lead their new strategy.

Read Building a senior leadership community.


Friday G&T

Friday G&T

Discover your Friday G&T (Gift & Tonic); a short piece of writing to spark a moment of creativity or create a minute of stillness. Published every Friday, these pieces are here to give your week a little lift. Try these out when you’re writing your next report, strategy, or yes, even email. Click here for your Friday G&T.

Missed last weeks?

Find oodles of inspiration from our Friday G&T gallery.