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The latest insights on narrative, storytelling and leadership in higher education.

Category: Author: John Simmons

Chapter twenty-three: W-x

‘What’s in a name?’ goes the familiar quotation from Romeo and Juliet. Obviously quite a lot, as a name is the basis for our identities as individuals, brands or organisations. As Ruth Ozeki put it in her novel My Year of Meat: “How can you say ‘just a name’? Name is very first thing. Name is face to all the…

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