A-Z of Writing

a brand, like an individual, has parentage, it lives in the context of ethical, educational, social influences.” Messages are communicated through the words that we… Read More »Chapter thirteen: M-n

Let’s linger a while with the beguiling sounds of words.” Let’s linger a while with the beguiling sounds of words. Words are vessels containing meaning… Read More »Chapter twelve: L-m

Our imaginations are like sponges waiting for a little moisture to soften them into active use. Memory provides the moisture.” Kilimanjaro, Kyoto, K-2, K-9. Words… Read More »Chapter eleven: K-l

Just as English advances, other languages fight back. But the ground the other languages are fighting back on is increasingly English-held territory. When I wrote… Read More »Chapter ten: J-k

Our words send signals” I always prefer the first-person pronouns ‘I’ and ‘we’ to their third-person alternatives in the world of work. The alternatives might… Read More »Chapter nine: I-j

If you want to be more effective in the way you communicate with people, you need to tune in to their imaginations.” How do you… Read More »Chapter eight: H-i

‘Just give me the headlines’. Gotcha! is the headline many British people think of when headlines are mentioned. It appeared on the front page of… Read More »Chapter seven: G-h

‘F*** business.’ At least Boris Johnson was clear when he uttered those words last year. More recently he’s been pilloried for his lack of clarity,… Read More »Chapter six: F-g

Eggs over easy. Remembering business trips to the US and staying in hotels where they offered that almost endless list of American ways of having… Read More »Chapter five: E-f

Poetry is a valuable source of emotional support in difficult times.” Do this, don’t do that. Deadlines demand timely headlines. Alliteration and rhyme, the techniques… Read More »Chapter four: D-e

Being unconstrained is in a strange way a different form of constraint…” Coronavirus is right there at the forefront of our thinking, threatening to dominate… Read More »Chapter three: C-d

Before you begin, think about how you are going to grab your reader’s attention.” Before you begin, think about how you are going to grab… Read More »Chapter two: B-c