Writing for different audiences?

Writing for different audiences?

  How do you write for different audiences? And how do you do this without losing what makes your writing uniquely yours? These are questions we’re often asked. Here, Jamie Jauncey considers whether these are the right questions to be asking, and how we as writers can find the middle ground between reaching our reader and staying true to our…

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Show me why and how you care blog image

Show me why and how you care

  Internationalisation for universities is no longer just a question of how many international students you can recruit. The cultural value of working alongside people from across the world goes much deeper. But when you’re thinking about how to really connect with potential students, showing them why and how you care is critical to making a meaningful connection, says Paul…

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How to make the intangible tangible

How to make the intangible tangible

  At the end of Invisible Grail’s first year, Louise Clifton reflects on what we’ve learned about ourselves, how narrative is becoming increasingly important in today’s world, and how, arm in arm with higher education, we are learning to make the intangible tangible.   It all started with a cup of tea in the Royal Academy on an (as yet)…

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Really looking blog

Really looking

  ‘A static body of knowledge on the shelf’ is how we might perceive the Humanities. But if we were to really look, and examine the questions they confront us with, would we recognise this definition? Or would it encourage us, and our students, to look again?     ‘Look,’ I say, pointing out of my bedroom window at a…

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Creative Local Narratives

Creative local narratives

  With the arrival of the Knowledge Exchange Framework and Industrial Strategy, connecting with local communities is quite rightly shifting back into the spotlight. Paul Gentle examines this revival, and how some senior leaders are engaging with their communities in creative and surprising ways.   The idea of universities making a difference in their own backyard is one of the…

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What's the story behind tuition fees? blog

What’s the story behind ‘tuition fees’?

  How has the phrase ‘tuition fees’ framed students’ expectations of university life? Louise Clifton examines the implications of these words and considers what can be done to change the conversation.   Tuition fees…two words that have ricocheted around the public forum and invaded student halls over the last two decades. This transaction of payment for tuition became a part…

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Quo vadis - how to write the future

Quo vadis?

  Six crinkled maps are unfurled. An air of expectancy gathers. Stuart Delves explores how these humble tools are a crucial starting point for any journey, but especially when you need to write the future.   Quo vadis?*: a question that must echo in the corridors of many a higher education institution these uncertain days; a question that was top…

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Not another meeting paper blog image

Not another meeting paper: exploring the implications of good (and bad) writing in universities

  What role does writing have for universities and their people? Paul Gentle investigates how writing impacts on peoples experience of higher education – from the high stakes of first year TEF results, to the fundamental everyday communication between people, teams and university communities.   There’s no denying that universities – or rather the people in them – produce vast…

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Do you speak Acabusinish?

Do you speak Acabusinish?

  How to avoid the trappings of de-facto university language. Tom Scott, writer and university lecturer, examines the rise of Acabusinish, the unlovely hybrid of academic jargon and management speak.   In this article, issues regarding approaches to written communication typically characterising academic discourses will be problematised, while it will be noted that the hybridisation of such discourses with linguistic…

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Imagine the future

Imagine the future

  How do you create a strategy that’s meaningful to everyone who needs to engage with it? Finding a story that connects our present to how we see the future is key. Jamie Jauncey looks back in time to find out where we should start, and how we can use this to look forward.   Strategy. It comes from two…

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