The latest insights on narrative, storytelling and leadership in higher education.

Louise Clifton

Director of Marketing, Communications and Operations

Over the last eight years Louise has crafted a career in marketing and communications within higher education. Specialising in professional development, Louise thrives on working with people to bring alive the stories that show the wider world who they are and why what they do matters.

“As a marketer, I am fascinated by the narratives we choose to use to connect with others. Doing this well is an essential skill, particularly for everyone in higher education right now. My purpose with Invisible Grail is to support people to discover how they can make these connections, drawing on strengths that are already intrinsically theirs.

Working with Invisible Grail has brought together my love of words, my profession as a marketer, and my aspiration to make a positive difference to people’s lives. I am lucky enough to do this with my former mentor, and an expert team who share a belief that we all have the potential to create extraordinary narratives which challenge our understanding of the way the world should be.”

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Louise’s Blog Posts

  • Reimagined: Productive meeting, an oxymoron?

    Reimagined: Productive meeting, an oxymoron?

    Meetings are an essential part of working life. They often form the framework to our week and are the cornerstones to our days. So how do you balance getting work done with the myriads of …Read More »
  • Reimagined: The art of feedback

    Reimagined: The art of feedback

    Honest feedback is hard. Hard to listen to, and hard to give. So does feedback work best in the structured moments we’ve made for it? Or should we embrace it in all the moments in-between? …Read More »
  • Empathy: why care?

    Empathy: why care?

    Does empathy need a business case? Why changing the structures, not the people, can help make more room for empathy in our working lives. And why, business case or not, we should care. Empathy. The …Read More »
  • Where are we now? Higher education, refugees and asylum seekers

    Where are we now? Higher education, refugees and asylum seekers

    Talent and potential aren’t linked to where we’re born. Each of us has the ability to learn and grow given the right support. So how can higher education institutions help young people from refugee or …Read More »