The latest insights on narrative, storytelling and leadership in higher education.

John Simmons

Director and Programme Facilitator

John Simmons, through his books and consultancy, is widely considered the leading exponent of more expressive words as an essential element of communication for brands and organisations.

“For many years I worked in international identity companies, including Interbrand, helping organisations of all kinds to communicate more effectively. Increasingly I focused on what seemed to me the neglected aspect: language. Words matter. They are the means to engage with audiences.

I put my philosophy and practice into books such as The Invisible Grail and creative workshops named Dark Angels (after another of my books). Many people claim that their writing, and even their lives, have been transformed as a result. In recent years I have also had three novels published, most recently The Good Messenger, personal evidence of the power of storytelling.”

John’s Blog Posts

  • Chapter twenty-five: Y-z

    Chapter twenty-five: Y-z

    You have been with me on this point-to-point exploration for something like 25 steps now. So you know that we’re nearing the end. And you’ve probably guessed that there’s only one subject to end with: …Read More »
  • Chapter twenty-four: X-y

    Chapter twenty-four: X-y

    Xerxes is a favourite name from my childhood reading. My imagination was stirred by tales of the ancient world. Perhaps that’s why I quite like Xerox: it reminds me, deep down, of an almost legendary …Read More »
  • Chapter twenty-three: W-x

    Chapter twenty-three: W-x

    ‘What’s in a name?’ goes the familiar quotation from Romeo and Juliet. Obviously quite a lot, as a name is the basis for our identities as individuals, brands or organisations. As Ruth Ozeki put it …Read More »
  • Chapter twenty-two: V-w

    Chapter twenty-two: V-w

    We demand individuality and memorability from our quotations.” Very few of you will have failed to notice that I like to use quotations. I like them for their own sake, because someone has said something …Read More »