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John Simmons

Director and Programme Facilitator

John Simmons, through his books and consultancy, is widely considered the leading exponent of more expressive words as an essential element of communication for brands and organisations.

“For many years I worked in international identity companies, including Interbrand, helping organisations of all kinds to communicate more effectively. Increasingly I focused on what seemed to me the neglected aspect: language. Words matter. They are the means to engage with audiences.

“I put my philosophy and practice into books such as The Invisible Grail and creative workshops named Dark Angels (after another of my books). Many people claim that their writing, and even their lives, have been transformed as a result. In recent years I have also had three novels published, most recently The Good Messenger, personal evidence of the power of storytelling.”

John’s Blog Posts

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