
To connect with people’s hearts and minds you need to engage, motivate and inspire. Persuasive writing is an integral element of making your case compelling to those who you need to influence – like peers, panels, and potential or current students.
Writing for Impact is a one-day intensive workshop that explores how to bring clarity, originality and confidence to your writing, and amplify the impact you have with your audiences.
The 2018-19 workshop will take place on Wednesday 10 April 2019 in Manchester.
Benefits
Writing for Impact will re-energise your writing and communication. You will explore new techniques to translate complex ideas into relevant and impactful language without diminishing your core message.
During this hands-on, practical day, you will look at how to:
- Explore new and useful techniques to persuade, motivate and inspire
- Pitch for different audiences
- Gain confidence in your communications
- Bring fresh energy to language
- Find new ways to talk about your subject
- Weave more compelling narratives into your writing
- Make powerful human connections
The workshop will be helpful for anyone who needs to inspire current and potential students or engage with colleagues, write compelling bids for funding, or who are involved in their institution’s TEF or REF submissions.
Workshop experience
Our workshops are short, intensive days that will introduce you to a number of new techniques to create more impact in your writing. Led by two expert facilitators, we will look at ways to break away from repetitive thinking with a series of writing exercises that will progressively challenge you throughout the day.
You might find yourself in a group with a small number of participants. For some people, this can be an intense experience at times, though we’ll never ask you to share more than makes you feel comfortable. A small group size also means that you’re able to get personalised advice from our facilitators on your writing.
Prior to the workshop, we will also ask you about what you want to achieve from the day. This will help us prepare for any specific challenges you are facing.
What do they say?
“The most inspiring course I’ve been to. I’m encouraged to express my voice in my writing with more confidence – and I’m going to stick to it – so thank you, John and Stuart“
Academic and researcher, UK
“I wanted the workshop to provide insight into sharpening my journal writing and setting up my non-fiction writing. The writing tasks set both worked on effective openings, setting a brief and provided ideas for managing time to write. In sum, the workshop answered some of the objectives tangentially but most effectively surpassed others!”
Dr Kathryn Walchester, Programme Leader, Liverpool John Moores University
“Enjoyable and effective way to enhance your writing”
Rossana Espinoza, Online Content Developer, Middlesex University
“It opened my mind to different ways of expressing ideas“
Sarah Stirk, Faculty of Arts, Professional and Social Studies, Liverpool John Moores University
Enquire or reserve a place on Writing for Impact
Want to know more about what is involved in a Writing for Impact workshop?

If you would like to read a little bit more about what to expect from a Writing for Impact workshop, take a look at our blog:
‘When you’re expecting a training workshop then Invisible Grail happens…‘