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Developing and communicating narratives

Create a refreshed vision and approach for your team, department or organisational narrative, bringing people with you as they find their place in the story.


Universities need to create and live a shared narrative at every level across their organisation. A shared narrative engages everyone in working toward a common aspiration. It nurtures collective ownership and asks everyone to play their part so that the aspirations of each team, department, or for the University as a whole, can be realised.


What does a narrative look like?

Narrative is understanding your purpose, creating a vision and communicating this to others. It unlocks in your audiences mind the answer to the question, ‘why?’.

At a local level, you may be seeking a narrative that enhances the impact of your departments research, raises the profile and purpose of your team, or that increases student application numbers.

At an organisational level, you may be seeking a narrative to help your department or University climb local or global rankings, enhance your international presence, or to enrich the civic activities of your University. This might include:

  • Writing a strategy
  • Creating a narrative for the Teaching Excellence Framework
  • Finding creative ways to express a vision beyond a written document (e.g. an installation, production, film etc.)


How can we help?

Working in partnership with you, we will develop a bespoke programme that aligns with the narrative you are seeking to create. We will help plan and implement how to communicate this beyond a vision and create practical outcomes that will both empower your message carriers and motivate people to take action.

Whilst each programme is unique, we believe that you can’t get to where you want to go until you know where you are coming from. So our starting point will be to establish a shared purpose and language as the foundation of your programme. From here, we focus on building a collective sense of identity, together with creating a future vision and practical actions that your community owns and leads.

The length, breadth and scale of the programme is designed to meet your needs and achieve the outcomes you are looking for. For every programme created with you we use an iterative process of design and feedback.


Case Studies

Building a senior leadership community

Building a senior leadership community, University of Chichester

In 2017 Professor Jane Longmore, Vice-Chancellor at the University of Chichester, and 30 of her colleagues collaborated with Invisible Grail to explore how they could build a senior leadership community. This community would be instrumental in creating a compelling narrative that would engage and inspire the wider workforce, and lead the University to a sustainable future.


Find out more

If you would like to explore what developing and communicating a narrative could mean for you, or if you already have a project in mind but would like to explore how we can help, please contact Louise or Paul:

Louise Clifton, Director of Marketing, Communications and Operations

Paul Gentle, Academic Director