The latest insights on narrative, storytelling and leadership in higher education.

A purposeful code of conduct


In the Spring of 2009, a group of students at Harvard Business School had an idea. In the wake of the financial crash the year before, they wanted to graduate with a set of principles – a code of conduct – that would hold them to a higher account than the bottom line.

So they created the MBA Oath: a pledge to champion purpose beyond profit.

This is a quote from Max Anderson, one of the co-founders of the MBA Oath.

To date, over 10,000 people have signed the oath, comprising of seven key principles, including: protecting the rights of future generations to enjoy a healthy planet, to lead with loyalty and care and not to advance personal interests at the expense of society.

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