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ABOUT

Photo of John Simmons

John Simmons, through his books and consultancy, is widely considered the leading exponent of more expressive words as an essential element of communication for brands and organisations.  

“For many years I worked in international identity companies, including Interbrand, helping organisations of all kinds to communicate more effectively. Increasingly I focused on what seemed to me the neglected aspect: language. Words matter. They are the means to engage with audiences.

“I put my philosophy and practice into books such as The Invisible Grail and creative workshops named Dark Angels (after another of my books). Many people claim that their writing, and even their lives, have been transformed as a result. In recent years I have also had three novels published, most recently The Good Messenger, personal evidence of the power of storytelling.”

Chapter one: A-b

ByJohn Simmons2 min read
Any writer knows that it’s not always easy to get started. Sometimes the world seems to be divided into writers and people who want to be writers. All of them…

Chapter two: B-c

ByJohn Simmons3 min read
Before you begin, think about how you are going to grab your reader’s attention.” Before you begin, think about how you are going to grab your reader’s attention. It might…

Chapter three: C-d

ByJohn Simmons2 min read
Being unconstrained is in a strange way a different form of constraint…” Coronavirus is right there at the forefront of our thinking, threatening to dominate everything we do. But can…

Chapter four: D-e

ByJohn Simmons2 min read
Poetry is a valuable source of emotional support in difficult times.” Do this, don’t do that. Deadlines demand timely headlines. Alliteration and rhyme, the techniques of poetry, do we use…